In today’s digital environment that we dwell in, Hashtags (#) have become a vital part of social media marketing. It is one of the easiest ways to find latest trends and updates by the social media marketing company. Hashtags not only makes your own content discoverable but also helps you to find relevant content from other people or businesses. It allows you to connect and engage with various social media users based on your common theme or interest. The most immediate impact of hashtags today is visibly seen on Twitter and Instagram, where thousands of users float the status updates with images and (#) hashtags.
Let’s take a look at 5 innovative ways to use hashtags in social media marketing:
1. Hashtags amplify your online presence
Using hashtags you or your company can increase online awareness and lets your content exposure to more people than just followers and amplifies the social shares. By simply integrating a trending #hashtags into your social media content, you can multiply your reach and increase the audience. Keeping in mind that knowing how to use a hashtag, is fundamental to success online. Digital marketing service providers in India are leading this new innovation and helping businesses to garner more audiences day in and day out.
2. Make use of trending hashtags
In simple terms, a trending hashtag is a topic that people are very much Tweeting or posting on Instagram. Trending hashtags are not constant and change according to the latest trend. Most of the times, these hashtags are centered on the major news events of India or the world. When you observe a trend that relates to your business, engage in it by using the tag and post it out on your social media pages.
For example, as of now, you must have seen many people tweeting with the #IPL2018 or #MIvsCSK. These trends are emerging because of the Indian Premier League (IPL), which is on-going at the moment. In such a scenario the best digital marketing agency can get hold of the trend and promote their product and service. An effective and innovative way to use the hashtag.
3. Utilizing hashtags on various social media channels:
A social media marketing company in India effectively uses the multiple online channels to leverage a certain campaign. But, as a single person trying to promote things via a hashtag on various platforms here are some handy guidelines:
Twitter: As you have character count restrictions, never use more than two hashtags per tweet. This gives the best engagement.
Facebook: On this platform as well use only two hashtags. Go with trending one and a custom hashtag of your brand.
Google+: This platform uses hashtags to connect and relate like-minded content. Here you can use the hashtag to find and join a new conversation about a particular topic.
Instagram: Instagram is a place not for plain English sentences, but only for Hashtags. Internet marketing company uses around 30 hashtags on a single post. But a keep in mind to use no more than 11 per post for a positive engagement level.
4. Research before you use them
Another innovative feature of using hashtags is researching about them first. Check your social media platforms to ensure your tag aren’t being used for the wrong reason. Also, make sure that you don’t choose something, which can be interpreted in a wrong way.
When you are using hashtags appropriately, they help to generate online conversation, upsurge brand awareness and increase your sales as well. Social media marketing company gurus are the best researchers of trending hashtags and let know the market trend even before it begins.
5. Boosting brand engagement:
The most innovative way to use a hashtag is boosting brand engagement. This will drive new users to your social media platforms and also give you the opportunity to converse with them. When you use hashtag intelligently, it helps you to boost your visibility and can improve customer relations. Remember that the more comfortable your followers feel about your brand, they are more likely to become your customers now and also in the future.